Agentic video production

A new way to make real, broadcast quality video at scale.

Prism lets teams move from approved sources to polished edits faster, using agents to handle the repetitive production work while people stay in control of story, style, and final approval.

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Start from footage you can stand behind.

Search AP, Reuters, Getty, and your own archive in one place. Every result is footage your team already holds the rights to, with the source, shot, and transcript on the clip.

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New York Marathon 2026

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Person cheering on runners

2:25

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july 25, 2025

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Reuters

A person running in a marathon

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july 25, 2025

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Reuters

Solo Runner

2:25

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july 25, 2025

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Reuters

A police officer rides a motorcycle down the road

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july 25, 2025

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Reuters

People on road

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july 25, 2025

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Reuters

A person holding signs

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july 25, 2025

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Reuters

Person cheering on runners

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july 25, 2025

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Reuters

Person cheering on runners

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july 25, 2025

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Reuters

Person cheering on runners

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Solo Runner

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0:46

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August 10, 2025

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location

New York City, USA

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REUTERS/Al Drago

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RC2RBGA5JJY4

00-615-8414

summary

A black man with short hair and dreadlocks running in the marathon, wearing an olive green windbreaker, dark blue tights, and white sneakers at Central Park in New York City during the autumn. the crowd is cheering for him from behind as he runs on the road with white lines.

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New York Marathon

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The New York City Marathon: The World's Largest Marathon

The TCS New York City Marathon, held annually on the first Sunday of November, stands as the world's largest marathon and one of the most prestigious running events globally. ❶, ❷ In 2025, the marathon is scheduled for November 2nd, ❸, ❹, continuing its tradition as one of New York City's most celebrated sporting events.

sources

❶ Wikipedia

❷ NYRR

❸ RunblogRun

❹ RunnersWorld

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Race Overview and Scale

The New York City Marathon has evolved dramatically since its humble beginnings in 1970, when just 127 runners participated in Central Park with only 55 finishing the race ❺, ❻. Today, it attracts over 50,000 participants from around the world, with the 2024 edition setting a new world record with 55,646 finishers. The race draws runners from 137 countries and all 50 U.S. states, plus territories including D.C., Puerto Rico, U.S. Virgin Islands, and Guam ❷.

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The marathon's popularity is staggering, with over 200,000 applications submitted annually for approximately 50,000 spots ❶ . The acceptance rate through the lottery system is extremely low, at just 2-3%.

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An estimated two million spectators line the 26.2-mile course throughout the five boroughs, creating an unparalleled atmosphere of support ❼, ❽.

sources

❶ Wikipedia

❷ NYRR

❺ RunblogRun

❻ RunnersWorld

❼ Britannica

❽ Marathontours

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NYC Marathon 2025 registration tips

The most common entry method is the lottery, called “The Drawing,” open to NYC metro residents, national, and international applicants. The application period for 2025 was from February 11 to 25, with the drawing held in early March. Acceptance rates are very low (~2-4%), so the lottery is a gamble.

sources

❶ Wikipedia

❷ NYRR

❸ RunblogRun

❹ RunnersWorld

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4 assets

7.25.2025

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Reuters

A person running in a marathon

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Solo Runner

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A police officer rides a motorcycle down the road

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Make video by direction, not by hand.

You set the assignment once, and each agent works against it, handing off the work of building the piece while you keep the call on what it should be.

Describe what you want made.

Spell it out in as much detail as the story needs. The script agent writes to it, the edit agent cuts to it, and nothing drifts from the assignment.

Choose who carries the piece.

Your people on camera, voice-over, or an AI generated recurring persona — choose who carries the story and how much of it they hold. Prism writes to that choice and frames the piece around it.

Choose how the story is told.

Anchor read, breaking, explainer, or build your own style and reuse it across stories. Set it and the writing agent drafts the whole piece to that form: its structure, its length, its pacing.

One story, native in every format.

Pick where it lands, broadcast, social, editorial, and the same story is produced natively for each, built to its destination from the first line. Not one master cut down and re-edited to fit the rest.

You decide what makes the cut.

Once you approve the moments, Prism builds the story around them, keeping the provenance attached from source to final edit.

Let the agents do the heavy lifting.

No scrubbing through hours of footage. Prism surfaces the strongest moments from the sources you picked, and you choose what makes the cut.

Every useful moment, fully described.

Shot, location, time of day, transcript, all detected on ingest and pinned to the clip, so the assignment, the script, and the cut build on what's really there.

The script writes itself. You approve every line.

Write the script yourself or let the agent create the first draft from your assignment line by line: the presenter read, the footage cues, and the soundbites. Ask Prism for a sharper angle, swap a line, or drop in the strongest soundbite, then approve what ships.

Prism

Find more SOTs from the marathon

Here are a few SOTs you can drag straight into the script:

Men's Champion

"I've pictured this finish line for ten years. To break the tape here, it means everything."

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sot

Finish-Line Emotion

"I crossed the line and just burst into tears. Eight months of training, all for this moment."

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sot

First-Time Finisher

"Twenty-six miles, my first ever. I still can't believe my legs carried me the whole way."

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sot

Ask Prism anything…

Commit script

Fast Facts & Finish Line Feels

16:9 120s English (US)

The edit suite for agentic video.

Start with a first cut, not an empty timeline. Prism places the footage, captions, graphics, music, and transitions so your team can refine from there.

Color Adjustment
EXPOSURE
CONTRAST
SATURATION
TEMPERATURE
HIGHLIGHTS
SHADOWS
APPLY
REMOVE
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Color Adjustment
Stabilization
Blur
Vignette

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Runners running along the streets in the marathon.

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Music, uplifting bed

transitions

dissolve

fade in

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Presenter

Footage, finish

Footage, start line

Footage, crowd

Ambient, crowd

editing suite

Fast Facts & Finish Line Feels

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Sounds Outer Aud... Outer Aud... Outer ...
Music Music Track Name 1
Transitions Dissolve Fade in Zoom Wipe Dissolve
Script

Build the cut, block by block.

Every clip, caption, graphic, and sound is a block on the timeline. Drag to reposition, swap to replace, or let the edit agent assemble the first pass for you.

Or just say what you want changed.

Talk to it like you'd talk to an editor: trim, hold, reframe, brighten the shot. Prism applies it in place, no panels to dig through.

On-brand. Ready for air.

Finish the cut the way your team does, custom captions, rights-included sound, and graphics from your style guide, with usage handled before anything ships.

Pick a style. Prism captions the rest.

News standard, headline bold, broadcast mono, karaoke, lower-third. Prism applies your chosen style to every spoken line and matches your platform requirements, frame by frame.

Sound, scored.

Choose from brand tracks and rights-included music, effects, and short cues, then add them to the cut without leaving the timeline.

Keep every graphic on brand and close at hand.

Approved visual assets live in the editor, so teams can place the right bumper, overlay, or lower-third without rebuilding it.

Generate graphics in your style.

Ask Prism to build a lower-third, explainer, or overlay that respects your style guide — then refine it or drop it straight onto the timeline.

One cut. Every format.

Every destination gets a native version, not a crop: broadcast, Reels, X, Instagram, all produced from the one cut, each still carrying its shot, transcript, and tag.

Frequently asked questions.

The things broadcasters and media teams ask us most. Anything we missed? Book a demo and ask us directly.

Production-grade AI video for broadcasters and media teams. Prism turns raw source, wires, rushes, archive, and transcripts, into finished, platform-native packages: a broadcast cut, a vertical social edit, a square clip, all from one project. It's a production system, not a clip generator.
No. Prism assembles real, licensed footage and cited facts. It never fabricates imagery or claims. Every shot links back to its source and every figure to where it came from, so the desk can stand behind every frame.
Your own libraries and the wires you're licensed for, AP, Reuters, Getty, and your MAM or Orange Logic archive. Prism searches only rights-cleared material, and every clip carries its source link, shot description, and transcript.
Your team. You set the assignment, sign off the moments, and your editors keep full control in the Editing Suite: cut, color, captions, and sound. Prism does the assembly; your people make every editorial call, and nothing ships without a human.
From one assignment: a broadcast-standard package, vertical cuts for Reels and Shorts, square and 4:5 social, and web. Each is produced natively for its platform, not cropped, with transcript, captions, and tags still attached. Produce once; ship them all.
Yes. Prism connects to the wire feeds and asset managers you already run, AP, Reuters, Getty, Orange Logic, and other MAMs, and works only from the footage you're licensed for. It fits alongside your stack, not in place of it.
Your source material stays yours. Prism works only with the libraries you connect, never trains on your footage, and keeps every output traceable to its source.
Prism is rolling out to broadcasters and media teams. Book a demo and we'll build a finished package from your own source material.

Let's create your next story, together.

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